Porsche 718 Launch Campaign

Porsche AG wanted to reach their vintage car fans for the launch of the new Porsche 718. I developed a short film for them that took the original 1960 racing prototype of the 718 back to the circuit where it set its most successful record, the Targa Florio circuit in Sicily, Italy. The film includes a brief history of the car and culminates in a street race between the 1960 prototype and the new 718 model. The shoot preparation and execution was particularly complicated, you can read a behind-the-scenes account I wrote here. I produced and edited the film.

DESIGNER / MAX REINERT