Petersen Automotive Museum exhibit promo sponsored by Harley Davidson
The Motorcycle Arts Foundation was curating an exhibit at the Petersen Automotive Museum in Los Angeles on Adventure Overlanding. The vehicles included in the exhibit had been driven in long around-the-world trip starting from 1918 to modern day. The sponsor, Harley Davidson had just launched their first adventure bike, the PanAmerica.
My challenge was to ideate, produce and edit a 1 minute promo that would include new footage of the PanAmerica motorcycle, with hours of adventure footage donated from each of the vehicles in the exhibit.
My idea was to craft a narrative that encapsulated the spirit and passion of overlanding adventures by showing all vehicles converging to the museum.
You can read about the exhibit which runs until March 2022 here